Condé Nast Traveler: How Norway Became the People's Team of the 2026 World Cup
July 10, 2026 — “For centuries, life in Norway has been shaped by the sea, where rowing together required teamwork, coordination, and trust. Those values still resonate today, which is why the celebration feels instantly recognizable and meaningful,” says Dr. Caroline Malloy, Viking Resident Historian. “It is easy to learn, anyone can take part, and it crosses language and cultural barriers.”