Our guests can view BBC HD live and catch their favorite shows and documentaries, many of which feature places they can visit while sailing our ocean itineraries.
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Through our partnership with the Metropolitan Opera and its award-winning Live in HD series, guests on board can enjoy an exclusive film viewing of Mozart's The Magic Flute.
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Viking is proud to be a loyal and longtime sponsor of the award-winning series MASTERPIECE, which remains steadfast in its commitment to bringing the best in drama to American public television audiences.
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Viking is proud to partner with TED, a nonprofit, nonpartisan organization devoted to spreading bold new ideas and sparking conversation. Curious minds watch TED's short, powerful talks focused on the arts, history, geography, science, longevity and more to gain a deeper understanding of the world. TED Talks are screened on board Viking’s ocean fleet and are also available on stateroom televisions.
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Sponsored by Viking, the annual international Ballet Sun Valley festival brings together dancers from the world-class Mariinsky Ballet, London’s Royal Ballet, American Ballet Theatre and more.
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Viking has partnered with Classic FM to sponsor its Classic FM Live events at the Royal Albert Hall in London. Since it began broadcasting in 1992, Classic FM has brought classical music to millions of listeners across the UK. We are proud to offer streaming of Classic FM on board our river and ocean fleets.
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One of the most enduring Norwegian brands, Dale of Norway produces sweaters inspired by nature, heritage and legend. On a Viking shore excursion, visit the Dale factory, one of Norway's few remaining textile centers and learn the history behind it. Made of the finest, durable and innovative weatherproof wool, with exquisite and interesting details in the zipper pulls and buttons, Dale sweaters are meant to last for generations. Dale has designed a special assortment of Viking sweaters that incorporate elements from our shared Viking heritage. This exclusive collection is available only on board our Viking ocean ships and Viking river ships on Europe itineraries.
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Through our collaboration with the Hermitage Foundation, Viking sponsored the Foundation’s first film, showcasing the extraordinary exhibitions at the Hermitage Museum in St. Petersburg, a living monument to Russian history.
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Heywood Hill is one of the world’s leading literary collectors and experts in curating libraries for more than 80 years. Through a shared curiosity and interest in the world’s people and places, together Viking and Heywood Hill have carefully curated an exclusive selection of books to enhance Viking guests’ experience through exploration, cultural immersion and enrichment, both on board and off. Guests can peruse our libraries at their leisure in reading corners on board Viking river and ocean fleets.
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Focusing on cultural exploration, Viking offers exclusive Privileged Access experiences, providing our guests with behind-the-scenes insight into the world’s finest museums and stately homes. Since 2014, Viking has offered a glimpse into Highclere Castle—home of the hit series and subsequent feature films, Downton Abbey—with a Privileged Access tour of the estate and grounds. While on board, guests may purchase all-natural soaps, decorative aprons and the Countess of Carnarvon’s New York Times best-selling books.
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In alignment with our continued support of cultural enrichment through musical performance, Viking is proud to support the US tour of LIBERA. The recordings of this acclaimed English boys choir hold their place alongside major international artists. Their new album, If, can be purchased on iTunes or Amazon.
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Viking is the official travel partner of the Hollywood Bowl, the historic summer home of the Los Angeles Philharmonic. Since 2013, Viking has sponsored Los Angeles Philharmonic concerts featuring music of renowned European composers such as Mozart, Beethoven and Tchaikovsky. Guests can enjoy classical and contemporary performances from Viking Resident Musicians and regional talent on our river and ocean itineraries.
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Viking is a proud partner of the Mariinsky Theatre, established in St. Petersburg in 1860. This historic venue, upon whose stages have debuted the masterpieces of such great composers as Peter Tchaikovsky, is home to the world-renowned Mariinsky Ballet, Opera and Orchestra, among the oldest in Russia.
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Our exclusive relationship with Oslo’s Munch Museum allows guests to see carefully curated paintings by Norway’s master expressionist. Viking hosts one of the largest collections of his works outside of the Munch Museum on board our ocean ships.
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Viking is a proud partner of the Royal Academy of Arts, one of the most prestigious art institutions in the UK which was founded in 1768. Based in Burlington House on Piccadilly in London, it is an independent, privately funded institution led by eminent artists and architects.
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Viking is a proud supporter of the Royal Horticultural Society, the world's leading gardening charity. RHS Hampton Court Palace Garden Festival is one of the best-loved events in the UK gardening calendar. Viking has been the headline sponsor of the festival since 2016, winning a gold medal for our 2019 garden, The Viking Cruises Lagom Garden, designed by Will Williams.
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Viking is sponsoring the upcoming Visions of Ancient Egypt exhibition at the Sainsbury Centre which will open in September 2022. This major new exhibition, which coincides with the bicentenary of the decipherment of hieroglyphs and the centenary of the discovery of Tutankhamun’s tomb, will explore ancient Egypt in art and design from the distant past to the present day. The Sainsbury Centre, one of the most important public university art galleries in the UK, was founded in 1973 at the University of East Anglia (UEA) with the support of Sir Robert and Lady Sainsbury. A radical new building by Norman Foster was designed to house the collection and was his first public work. Travelers can explore Egypt on Viking’s Pharaohs & Pyramids itinerary which includes a visit to Cairo and a voyage on the Nile between Luxor and Aswan.
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The third oldest in California, the Santa Rosa Symphony values the engagement and inspiration found in musical performances and educational programs. Our select sponsorship of the Classical Series aligns with our goal to bring curious adults and like-minded travelers closer to local art and culture, both on our itineraries and at home.
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Viking itineraries in China provide guests with the opportunity to visit one of the world’s most amazing excavation sites—the mausoleum of Emperor Qin Shi Huang with its sea of life-size Terra Cotta Warriors, a UNESCO World Heritage Site. Viking is proud to support the many UNESCO World Heritage Sites our guests can explore through our culturally immersive river and ocean itineraries.
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Viking is a corporate partner of the British Museum, a public institution dedicated to human history, art and culture. Founded in 1753, the British Museum was the first national public museum in the world and has always granted free admission to all 'studious and curious persons'. In addition to the vast permanent collection which spans over two million years of human history, the museum’s special exhibitions, displays and events are all designed to advance understanding of the collection and cultures they represent. While onboard our ocean ships, guests can view and explore Viking’s own collection of carefully curated artwork and replica artifacts using our Viking Art Guide app.
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Under the tutelage of Dr. Charles Doherty, Chief Viking Resident Historian, the Viking Resident Historian program offers guests on board Viking ocean ships a high-level historical and cultural education specific to their journey through iconic lectures, roundtable discussions and daily “office hours.”
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Oslo’s Viking Ship Museum offers insight into the Viking Age through immersive exhibits and artifacts. With funding from Viking, the museum launched The Vikings Alive, an interactive film that tells the story of a Viking ship. The museum is currently closed to the public and will reopen as the Museum of the Viking Age in 2026.
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